Feb 28, 2020 this book is more a traditional textbook than a quick read. Competitive intelligence ci is the systematic collection and analysis of information from multiple sources, and a coordinated ci program. The holy grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. Book cover of rainer michaeli competitive intelligence.
The basics of competitive intelligence by larry kahaner author of competitive intelligence. This book addresses the question of how to leverage the unique intangible. Competitive intelligenceanalysis wikibooks, open books for. To approach competitive intelligence with a practical mindset, think about it in terms of what you want to accomplish. Select a firm to provide actionable intelligence by evaluating competitor efforts such as sales, marketing, employment activities, acquisition strategies, pricing, patents and manufacturing capabilities. Popular business competitive intelligence books goodreads. See more ideas about competitive intelligence, books and competitive analysis. Frederick the great two men in an unmarked minivan cruise the streets around philadelphia tuning in cellular phone transmissions. Basic intelligence cycle3 of competitive intelligence. I am not sure if the focus is just on analysis or on competitive intelligence in general. Apr 09, 2019 your competitive analysis can vary widely depending on what youre trying to learn about your competitors. It is pardonable to be defeated, but never to be surprised.
How to organize competitive intelligence data for analysis. Location intelligence li is achieved via visualization and analysis of geospatial data to empower understanding, insight, decisionmaking, and prediction. If done correctly, this intelligence cycle leads to producing competitive intelligence, not competitive analysis. Yet this is the only way the team can truly extract insights from the data and the intelligence gathered, and have a chance to play a role in the companys strategic planning process.
Jul 20, 2018 competitive intelligence ci is the collection and analysis of information to anticipate competitive activity, see past market disruptions and dispassionately interpret events. Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. He was 2006 president of the board of directors of the international society of competitive intelligence professionals scip, inaugural chairman of the board of trustees of the competitive intelligence foundation washington, dc, founding editor of the journal of competitive intelligence and management, and author of eight books and scores of. Competitive intelligence analysisbest tools, reports, metrics. Since competitve intelligence is both a wide and deep field this is a hard to.
Feb 03, 2020 a typical competitive intelligence study includes information and analysis from various disparate sources, including the news media, customer and competitor interviews, industry experts, trade. What are the best books in english on competitive intelligence. She helps companies makes smarter strategic decisions, and beat the competition. It is an essential component to developing a business strategy. Competitive intelligence books to get you started in the field. By adding layers of datasuch as demographics, traffic, and weatherto a smart map, organizations gain location intelligence as they understand why things happen where they do. Oct 07, 20 analysis is often where the ball drops as far as competitive intelligence analysts are concerned. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. In this post well go back to the wondrous world of competitive intelligence analysis. Popular business competitive intelligence books showing 140 of 40 information management for the intelligent organization. To develop a competitive analysis system it is necessary to make the. Hopefully this will be helpful in focusing our valuable energies. Her wisdom shines through on every page in very approachable language.
Sep 19, 2001 as markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Read competitive intelligence, analysis and strategy creating organisational agility by available from rakuten kobo. Leveraging his many years of experience in the world of competitive intelligence, this book informs the reader on how to build and maintain a competitive edge. Christopher west, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly. Effective application of new and classic methods is an essential resource for competitive intelligence. Analysis is important for putting together the relevant information to really start understanding the implications of the intelligence. The art of scanning the environment asis monograph series. Ellen naylor is one of americas pioneers in competitive intelligence and win loss analysis. This book is more of an introduction to the philosophy of competitive intelligence than anything else. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a processoriented approach.
This book addresses the question of how to leverage the unique intangible assets of an organisation. Competitive intelligence, analysis and strategy sheila wright on. Competitive intelligence process and tools for intelligence analysis. Make competitive intelligence part of your business practiceand be on the cutting edge. Competitor analysis and competitive intelligence cleverism. The book goes through traditional ci methods, but also goes through popular forms of analysis, and emerging tactics for competitive intelligence success.
Taking competitive intelligence analysis to the next level. A casual perusal of competitive intelligence books will return the same two names time and time again. From this list, youll learn that competitive intelligence books are not just about the competition. The latest edition contains key updates, including new methods, updated case studies and. The 17 best competitive analysis books, such as shariah, strategic analysis, modern. Effective application of new and classic methods is an essential resource for competitive intelligence practitioners, business school students, and anyone looking to improve the strength and clarity of their competitive and market analyses. Cia also formed one of five foundational elements in my bestselling book web analytics 2. Craig is best known for his competitive intelligence publications. While no tool will perform analysis for you, the techniques explained here will provide inspiration, structure, and discipline for those who need to deliver compelling analysis to decision makers. Competitive intelligence works best when considered a process instead of a function.
These types of comparisons often serve as a starting point for competitiveanalysis projects. How to conduct a competitive analysis free template. Meet any business or competitive analysis challenge. Fivephase model of the intelligence cycle of competitive intelligence 285 irrespective of the number of phases in which the activities are organized. If you want to check some techniques for analysis it has good approches and ideas. Albeit several years old, i think a good starting point would also be competitive strategy. Dec 18, 2019 most product managers are familiar with the stagegate process for new product development. First, the structure of the intelligence cycle is clearly a process, and when you run a large scale intelligence system in your company all you have to do is expand the steps larger.
Competitive intelligence for information professionals. This article is adapted from the introduction to the recently published book proven strategies in competitive intelligence. Not all competitive intelligence tools and techniques are suitable for all ci objectives. You might do a competitive analysis around a specific aspect of your competitors businesslike their website, for exampleor you might do a highlevel look at their marketing approach as a whole. This generations definitive guide to business and competitive analysis has now been thoroughly updated with additional methods, applications and examples. The chief failing of the book is that the world has changed since it was written five years ago. The leading companies specializing in gathering and assessment of competitive environment within a product or service category.
It is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization. The leading competitive and market intelligence institute the institute for competitive intelligence was founded in 2004 to provide professionals with a solid and flexible competitive intelligence training program to become a certified competitive intelligence professional. How to gather, analyze, and use information to move your business to the top. Dick heuers contribution to intelligence analysis by jack davis i applaud cias center for the study of intelligence for making the work of richards j. Pestel analysis refers to looking at the four most common macro economic factors to understand their interactions.
Competitive intelligence for information professionals sciencedirect. It has everything you need to know about business and competitive intelligence. If a page of the book isnt showing here, please add text bookcat to the end of the page concerned. Information management for the intelligent organization. This volume consists of insights from competitive intelligence practices at both country and organisational level, competitive analysis processes within the firm and within challenging sector and economic environments and competitive strategy formulation in profit, nonprofit, real and virtual world contexts. Analysis is often where the ball drops as far as competitive intelligence analysts are concerned. A typical competitive intelligence study includes information and analysis from various disparate sources, including the news media, customer and competitor interviews, industry experts, trade. Dec 28, 2016 7 top competitive intelligence blogs read in 2016 posted on december 28, 2016 by ellendnaylor four of the top 7 competitive intelligence blogs were written in 2009. Praise for the win loss analysis book in winloss analysis, ellens tiptotail approach is the most comprehensive and objective treatment i have ever seen of this competitive discipline.
How to conduct purposeful competitive intelligence analysis. Although competitive intelligence isnt restricted to competitor analysis, you should keep a dossier on each of your competitors so you know what theyre up to and what theyre planning. Ellen naylor competitive intelligence, win loss analysis. This category contains pages that are part of the competitive intelligence book. Competitive intelligence books you want to read now. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and. This post takes a few steps deeper into the world of competitive intelligence with best practice recommendations for analysis, metrics that you should report on and traps you can avoid. Dec 02, 2014 for those who are yet to harness the power of competitor analysis or competitive intelligence to get that edge, read this article to know about these aspects. Since then, as luck would have it, we have more tools, they are smarter, and have richer datasets. The methods presented provide valuable guidance to all levels, from novice to expert. You will find below 50 analysis techniques you should master. You may want to identify unmet customer needs, predict what a competitor is going to do, or decide whether to invest in a new technology.
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